{"id":607,"date":"2026-01-22T16:25:26","date_gmt":"2026-01-22T15:25:26","guid":{"rendered":"https:\/\/souverainete-suisse.ch\/?p=607"},"modified":"2026-01-22T16:25:26","modified_gmt":"2026-01-22T15:25:26","slug":"boycott-american-franchises-take-back-our-health-and-our-roads","status":"publish","type":"post","link":"https:\/\/test.souverainete-suisse.ch\/en\/2026\/01\/boycott-american-franchises-take-back-our-health-and-our-roads\/","title":{"rendered":"Boycotting American franchises: taking back our health... and our roads"},"content":{"rendered":"

They have colonised our plates, our roads and our reflexes - without a referendum. <\/b><\/b><\/em>Under the gilded arches and buckets of chicken, it's not just a menu that's being imposed, but a model: eat fast, eat the same, eat anything. On our motorways and in our cities, American franchises are gradually replacing traditional restaurants, standardising taste and trivialising junk food, for which we are paying the health, cultural and mental price. What presents itself as \u201cpracticality\u201d is in reality a silent dispossession. And what if the real act of resistance today simply began... by refusing to swallow what's being forced down our throats?<\/em><\/p>\n

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McDonald's, KFC & co are sold to us as \u201cconvenience\u201d. In reality, it's a soft colonisation: standardised junk food, cloned brands, and a culinary culture replaced by copy-and-paste menus. All this, with a health and social bill that the population pays - while the profits go elsewhere.<\/p>\n

1) It's not \u201cjust a burger\u201d: it's a food model that's damaging<\/h3>\n

Switzerland has not been spared: in 2022, 43% of people aged 15 or over were overweight or obese<\/strong> (31% overweight, 12% obese).<\/p>\n

And the same official report notes that obesity is more often accompanied by severe symptoms of depression<\/strong>.<\/p>\n

This is not a moral issue: it's a public health issue. The major scientific studies on ultra-processed foods<\/strong> (at the heart of fast-food models) associate higher exposure with more risks, in particular cardiometabolic<\/strong> and common mental disorders<\/strong>.<\/p>\n

The same logic applies to research institutions: IARC (WHO) reports that higher consumption of ultra-processed foods is associated with an increased risk of cancer<\/strong> and cardiometabolic multimorbidity<\/strong>.<\/p>\n

In short: this \u201cfast and cheap\u201d model is neither neutral nor free.<\/p>\n

2) \u201cIt's growing like mushrooms\u201d: the Swiss route is open for business<\/h3>\n

The most visible symbol of this is the motorway: service areas and hubs where standardised brands are appearing in series, and where local offerings are in decline. Even motorway restaurants are explicitly announcing their presence on the motorway. numerous sites<\/strong> with licensed trademarks<\/strong> (e.g. Burger King).<\/p>\n

The result is that on the journey, you are no longer discovering a terroir - you are \u201cconsuming\u201d a brand.<\/p>\n

We no longer stop for an inn, a brasserie or regional cuisine - we stop because the logo is the same as yesterday, 200 km away.<\/p>\n

3) The trap: replacing culture with habit<\/h3>\n

Fast food doesn't win because it's better. It wins because it is predictable<\/strong>, omnipresent<\/strong>, formatted<\/strong> - and we end up confusing \u201cchoice\u201d with \u201creflex\u201d.<\/p>\n

A brand is not just a restaurant: it is a chain of influence on our routines, first and foremost those of young people, with the standardisation of \u201cfast food\u201d and \u201cthe same food\u201d.<\/p>\n

4) Boycotting is simple: move the euro (and the franc) from reflex to common sense<\/h3>\n

No need for grand speeches. A clear strategy:<\/p>\n